If you are a bit hazy on the difference between an infographic and iconography then this article is for you. Most people confuse the two and think they are the same but they certainly are not.

An icon is a single element, defined as a sign or direct representation of a particular object or image. Icons are used to simplify information and allow for quick comprehension of a message. You will often find icons on products you buy such as an “iron” with a cross over it, on the tag of your clothing symbolizing that you should not iron that particular clothing.

Whereas an infographic is a combination of many illustrations and icons, defined as a visual representation of information, data or knowledge with the purpose of presenting that information quickly and clearly. An Infographic tells a story rather than representing one item and can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

We have shown two graphics below, can you see which is an example of iconography and which is an infographic?

infographiv vs

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